Brand Resources

The principles and elements that form the core of Gameplan's visual identity.

Our Brand

It is crucial that everyone in our organization adheres to our brand guidelines. These guidelines serve as the foundation for how we represent ourselves on social media and other online platforms. By using our brand guidelines consistently, we ensure that our online presence is cohesive and aligned with our brand values. This, in turn, helps us to build trust and credibility with our audience.

Furthermore, using our brand guidelines consistently helps to protect our brand identity and reinforces our brand recognition. This is especially important in today's digital world, where consumers are bombarded with an overwhelming amount of information and content. By standing out with a strong and consistent brand presence, we can effectively cut through the noise and connect with our audience.

In short, adhering to our brand guidelines is essential for maintaining a professional and cohesive online presence. It helps us to build trust and credibility, protect our brand identity, and stand out in a crowded digital landscape. Let's all make sure to use our brand guidelines consistently to ensure that we are representing ourselves in the best way possible.


As our primary identity, our logotype is an important aspect of our brand and we take great pride in it. In order to maintain the integrity and consistency of our brand, we have established some guidelines for the proper usage of our logotype in all communications. By following these guidelines, we can ensure that our logotype is always presented in a professional and effective manner.

In order to maintain the consistency and integrity of our brand, we ask that the following guidelines be followed when using our logotype.

  • Only use the logotype in the colors provided by us.

  • Do not distort the logotype in any way, including rotating or skewing it.

  • Whenever possible, use the latest versions of our logotype.

  • Ensure that there is clear contrast between the background and the logotype.

  • Do not use our logotype without obtaining explicit permission from us first.

Gameplan logotype on dark and light backgrounds, in color and black and white


The logo’s color should never be altered other than the provided versions.

  • White for use on dark backgrounds

  • Black for use on light backgrounds

  • Orange (primary) for use whenever possible

Add spacing around the Gameplan logo


Allow the logotype to "breathe" by providing adequate space around it. This will help to ensure that it is not confused with other elements on the page.

A suitable amount of clear space around the logotype is equal to half the size of the logo mark. This will help to create a balanced and professional visual presentation.

Do not skew, change color or rotate the Gameplan logo

What not to do

Here are some examples of how the Gameplan logo should not be used.

Different versions of Gameplan's logo

Versions and Download

The primary logotype of Gameplan should be used whenever possible, however, there are different options available for special cases.

  • Primary logotype

  • Icon

Make Sure to Read the Full Brand Guidelines Before You Use Any Assets

We'd appreciate it if you took the time to read our brand guidelines before you use any of our assets.